Tuesday, April 28, 2009

Sex before a trade show

The idea that sex before a big event can impair performance as been the ideology behind sport coaches for generations. Can this ideology apply to exhibiting at trade shows?

Ian Shrier, a sports clinician at McGill University states “Sex the night before does not affect strength, endurance or the capacity to utilize oxygen.”

So it seems sex before exhibiting at a trade show is fine, sex during a trade show may be a bit different.

Thursday, April 16, 2009

Getting Personal With Your Tradeshow Visitors

Recently, I have been reading a book called The Great Formula. One of the marketing strategies the author speaks about is getting personal with clients. I could not agree more, however during a convention it can be quite hard. Trade show visitors often stop by your booth quickly, pick up some information, then move on to the next one; creating a road block which discourages a connection.

I was trying my best to figure out if there is a way a trade show exhibitor can make a bonding connection with the people that pass by their booth. One night, while I was watching a reality show here Paris Hilton tries to find a new best friend (yeah, I know, I have no idea why I was watching that either!) it hit me!

The best possible way to create a lasting bonding connection between yourself and your visitors is by offering them a drink! During one of my many incentive show visits, I came across a booth with a bar. My college and I sat down, had a drink, and chatted up with the exhibitor. Although I knew I had to hit up the other booths, I sat at that booth for at least half an hour. During that time, the exhibitor collected my business card, and added me to their mailing list.

What a great show that was!

Tuesday, April 14, 2009

How to steal a show at a show!

Creating an irresistible offer is among the most powerful marketing strategies you can use at a convention. An irresistible offer is an identity building offer central to a product, service, or company where a believable return on investment is communicated so clearly and efficiently that it is immediately apparent you have to be a fool to pass it up.

For example, lets say you are marketing a brush that can fix damaged hair, change hair color, make your hair shiny and so forth. For sake of this example, lets refer to the hair brush as the SuperBrush.

You then decide to make an irresistible offer as part of your marketing strategies. Here is what a good example of the offer would be:

"Change your hair color and fix your damaged hair with a single stroke, or 10 times your money back."

The main reason to include an irresistible offer alongside your marketing strategies is because of what it attracts. Such offers tend to attract old clients, new clients, friends of clients, and of course the media.