Effective Freebies!

How effective are your give-aways at trade shows?

After a convention, do new customers call you and indicate they choose your company because of a pen or notepad they received at a show? Probably not!

Don't get me wrong here! Give-aways are a must at any trade show! However, the traditional pen, note pad, magnet, and other promotional bargains are so over done that they lost a significant amount of their promotional effect!

For your next promotional pen order, think about printing something different other then your company name and number. For example, placing "Redeem this pen and receive $10.00 off your next order" turns your pen into a coupon! Once a certain amount of pens are redeemed, you can use those same pens as a give away at your next trade show, saving you hundreds or even thousands on a simple promotional reorder!