Contests are not only a great way to attract traffic to your booth, but is also a great way to establish a source of "power prospects" for the rest of the year!
The trick to running an effective contest is to have a grand prize that almost everybody wants! No matter what year, or your location people are always going to want to 1) Save money 2) Make more money 3) Get a luxury item. If your grand prize falls under any of the 3 categories, then you are on the way to having an effective contest.
The next key is gathering everyone's information quickly! Nobody really likes filling out a ballot, it takes time! One of the best ways for people to enter the ballot is by having a place for people to drop off their business card. This method is fast, easy, and inexpensive to maintain! Believe it or not, having a business card drop off will help boost tradeshow traffic because of the quickness and ease, as opposed to a ballot entry!
Lastly, for a great tradeshow idea, or contest idea...give away free long distance for a year as a grand prize! The magic jack is a USB device that allows you to plug in a telephone to your computer and make calls via the internet. On another note, your grand prize winner will also be thrilled once he or she realizes the free long distance also comes with free voice mail, free call waiting, and free caller ID!
If you really want this product as a grand prize go to: www.magicjack.com
Your cost for the entire contest is $25.00 ($20.00 for one year service of free long distance + one ballot box)
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