Conventions are not made for people who need a short walking break!
Trade shows often have plenty of space to walk, but not enough space to sit and catch breathers. Normally, convention centers do have benches on premises, however they are almost all located just outside the exhibit area, forcing people to leave the show in order to sit down.
This causes an inconvenience for those who wish to continue with the show but simply want a small walking break. It forces such people to walk over to the entry, pass security (again), and then walk all the way back to the point they had left previously.
Scenarios such as the above, provide a significant opportunity to boost traffic at your booth. Including a comfortable chair as part of your tradeshow display will allow your booth to become a hotspot!
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1 comment:
Very sound advice, most people dress to the impress at trade shows, new shoes are a real killer.
With small area's near the front of your booth that have a chair or two, you may even be able to ask some of the passer-byer's if they need to sit down a spell. Opening up the door for conversation.
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