Nothing attracts people more then free information! This can be found simply by looking at the top 10 websites in the world...#2 Google, #3 Youtube, #8 Wikipedia, (rankings on Sept 8 2008 according to Alexa).
Free information can work in your benefit by offering a free online seminar to your booth visitors. Allow show attendees to sign up to view the webinar which permits you to collect each persons name, contact information and company they work for.
The ideal date to hold a webinar is sometime after the convention is over. This helps show visitors remember your brand and company after the show is done. It also permits your seminar to exist independently and not compete with any similar workshops the acutal trade show is holding.
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Top Notch Advice - everyone loves something for free, and education is key on selling your products and services.
If you can walk away with one idea that will help you promote, you will want to go back next time!
I like the idea about signing up for the free webinar/seminar as well, getting the business card to include them in future promotions.
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