Thursday, September 18, 2008

Using the back of your business card leads to great tradeshow ideas

Using the back of your business card as a clever marketing tool can help your card and brand stand out!


For example, you can turn your business card into a coupon by writing: "Mention this card for 10% off your next order".  You can also help brighten up a person's day by making them laugh, for example "We don't give out our business card to just anybody, but hey its you!".  Some business cards are also used to promote future events.  For example, if you are hosting a seminar, or podcast then the back of your business card can be used to advertise those dates.  Another route is providing your potential customer some information by placing "The Top 5 most helpful hints." 


Using the above ideas will not only help in promotions during the show, but will also help with visitors recalling your brand after the trade show.

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