S.A.M. Your Way To An Effective Show!

For your next convention, keep S.A.M. in mind to effectively attract convention traffic and properly measure your trade show success.

S: Strategize your launch by creating objectives. For example, having a certain amount of visitors at your booth, receiving a certain amount of business cards, selling an amount of goods at your booth.

A: Automate everything by allowing booth visitors an unrestricted flow of information. This refers to allowing visitors to freely gain access to your flyers, catalogs, and other such material without having the need to ask for such items. Essentially, this method is accomplished by using literature racks and tables instead of hiding the precious information in boxes or behind booths.

M: Market for traffic by marketing your attendance at the convention. E-mail your current customers an invitation to your booth. Let website visitors know you will be present at the show by creating a link.