When it comes to trade shows, half the battle is drawing a crowd to your booth. Here are a few upgrades you can make to your trade show display that will help to draw attention to your trade show display.
Multimedia
We are all drawn to bright and shiny things. Monitors, music, funky giveaways, bright vibrant colors - any and all of these things can draw attention to your display. Adding monitors that display video relevant to your product, music that is pleasing to the ear, and giving away new innovative promotional products are great ways to attract people to your booth.
Interactive Displays
This will depend on what exactly your company sells. If you're promoting a new digital camera, than there's no excuse for not having a working model out there for people to try out. Giving potential customers the chance to try out your product is a great way to make them want to buy your product.
Free Giveaways
Everybody loves something for free. Whether it's a t-shirt, a hat, or just a couple of free pens, giving away something to anybody that visits your trade show display is a great way to draw a crowd. On top of that, announcing a big giveaway to anybody that visits between certain hours can help to drive traffic to your booth.
Graphics
Graphics don't have to be limited to hanging signs or banner stands, impressive graphics on literature is an eye catcher. Spending a little extra money on better graphics for a pamphlet can pay back big dividends later on.
Pick the Upgrades That are Best for You
Picking upgrades really depends on what you're offering. A company offering cutting edge medical technology can really benefit from LCD monitors that show the product action, whereas a company offering a new bookkeeping software package probably won't need to invest in multimedia upgrades. Think ahead and decide which upgrades will give you the most bang for your buck and check with the trade show you'll be attending to see if they have any restrictions on what you can and cannot display.
Andy Keeler is the president of MODDisplays, a leading provider of trade show displays and trade show accessories. They can be found online at: http://www.moddisplays.com
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