The Dallas Business Journal(D.B.J.) exhibits at conventions only with a table. Their marketing strategies are unique, considering most exhibitors go the extra mile to receive a custom booth. Despite their display size, the D.B.J. does remarkably well at the conventions where they exhibit. The passage I find most interesting is the fact that they include product samples, an offer for a prize, and a place to collect business cards all on the small table. Over the years I have seen many extravagant booths at conventions, and many of them did not have offers for a prize or even product samples. Thumbs up for D.B.J.
The Dallas Business Journal Booth
Posts
No comments:
Post a Comment