Business cards most important tradeshow marketing strategies

Most exhibitors hand out typical 3.5" x 2" business cards with their contact information. However, what must do not realize is the fact that business cards must be included within you marketing strategies.

Business cards are extensions of your business. If you simply hand out the typical 3.5" x 2" business card, you are reinforcing the idea that you are not that much different from your competition. After all, how can you look unique if your business card is similar to all the rest?

A Croatian photographer realized the potential in including business cards within his marketing strategies. Thus, he transformed his slides into business cards. Each slide he handed out was different from the last. His unique idea created a tremendous amount of buzz.



Source: Direct Daily

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