Imagine yourself innocently walking down an aisle during a tradeshow, when all of a sudden a person comes up to you and hands you a beautifully packaged calendar with a leather cover and all the trimmings. Would you throw that gift away? In fact, it just might be the highlight of the show for you!
Sure, the idea of giving away a $30.00 calendar to strangers at a convention makes you think I am crazy...but there is a trick! The bottom of the calendar represents a new opportunity for unbelievable profits! Sub-dividing those empty spaces into 3 ad spots creates revenue for every calendar you hand out. Once January ad spots are taken, move on to selling February ad spots and so on.
Giving away luxurious calendars at a trade show will bring in extra profits and create a lasting positive image to those lucky enough to receive one!
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