K.I.S.S.

A recent tradeshow I attended was overwhelming! Each booth was masterfully put together while some included stilt walkers, native drummers, and even celebrity look-a-likes! Exhibitors at the show were pulling out all sorts of tricks and financial resources to attract people to their booth!

One exhibitor at the show had clearly wanted to do the same. He had ordered a custom made booth and placed framed pictures all over the background. It was very clear this gentleman poured his heart into his booth, but did not receive the desired results. Needless to say his booth did not receive many visitors. In fact, the person representing the company was reading the show-guide to pass time (Yes, I actually stood near the booth and watched!).

Just around the corner was a gentleman with another custom made booth. It contained a table, and a white background with the corporation’s logo. The design was simple yet clean, attractive, and modern. This resulted in dozens of visitors within minutes (Yes, I actually watched people flock to this booth as well!).

Lesson of this blog? When ordering a tradeshow booth for your next convention remember K.I.S.S….Keep It Simple, Stupid!.