The Tradeshow Mentor, is presently working on a free guide called "The Tradeshow Checklist". It will help exhibitors prepare for success during a convention. The book will rely heavily on the A.I.D.A. model. Although a planned release date is not yet set, it was decided to introduce our reader to the major concept of the book.
When preparing for your next convention use the following model:
Awareness: Attract the attention of the customer : how does my booth stand out? what is it about my booth that will grab people's attention?
Interest: Demonstrate advantages, benefits : what is the best way to present benefits my product or service offers? flyer's? catalogs? banners? or should the people working at the booth be up for that task?
Desire: Convince people your product will satisfy their needs : how do we figure out the needs of people that stop by the booth? what method do we use to present solution to their needs?
Action: lead customers into taking action : what action would I like visitors to take? purchase? contact information trade? refer their friends?
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