4. Do your homework. Double check tradeshow management statistics to confirm participant demographics. Obtain audited information, if available. Talk to former tradeshow exhibitors and attendees about their trade show booth experience.
5. Visit the tradeshows that you are considering. Evaluate educational seminars and supporting events for other opportunities for appearances by your company personnel.
6. Consider the location of the trade show. Since 40%–60% of tradeshow attendance usually lives within a 200-mile radius of the show, you may want to match your company’s distribution area and target market with the geographic source of tradeshow attendees.
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