7. Evaluate the timing of the trade show. Avoid conflicts with events or business activities that may draw your target audience away from the tradeshow (i.e. Super Bowl Sunday, corporate annual meetings, holidays, etc.).
8. Be wary of first-time tradeshows. Even though a heavily promoted first-time event may sound like a winner, without a proven history it may be a risk for your company’s initial tradeshow appearance.
9. Pick your trade show booth space wisely. Get familiar with the floor plan of the tradeshow exhibit space. Consider how close you want to be to industry leaders, main attractions, competitors, restrooms, food stations, entrances, exits, escalators, elevators, stairs, windows and seminar sites. Avoid low ceilings, obstructing columns, dead-end aisles, loading docks, freight doors, dark spaces and ceiling water pipes.
Dick Wheeler is President of Professional Exhibits & Graphics headquartered in Sunnyvale, California. His firm is a full-service premiere trade show exhibit, graphics and management services company. Go to http://www.proexhibits.com for more information on excellent full service trade show display, graphics and management services.
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