Thursday, December 4, 2008

Promotional Giveaway Marketing Strategies

In the meantime here are some Marketing Strategies to turn your inexpensive promotional giveaways into effective marketing monsters!
 
  • Turn your giveaway into a contest with "Winner" printed on some
 
  • Each giveaway resembles a small amount of credit applied at time of purchase
 
  • Giveaways allow access to secret part of website using a code
 
  • Freebies refer recipients to a valuable article should be used in your marketing strategies
 
  • Thank you gift to encourage referrals playing with words (Example: Key chains with a slogan saying "The Key To All Your Needs")
 
  • Advertise an upcoming event happening at your company
 
  • Using a sense of humour (my own favourite, funniest giveaway I saw was buttons saying "Who the best in bed?" handed out by a bed sheet manufacture.)
 
  • Handing out seasonal gifts (Valentines, Christmas, Hanukah etc…) with a special message for recipients to give to friends and family
 
These Marketing Strategies have been brought to you by The Tradeshow Mentor's new book.  Coming out in the new year.

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