Marketing Strategies: Creating an Interactive Booth

Having an interactive trade show booth can complement the rest of your marketing strategies. Here are some examples on how to make your booth more interactive

• Bring a laptop to allow visitors to check e-mail
  
• Purchase a USB phone line (www.magicjack.com) and allow visitors to make free phone calls at your booth
  
• Hand out free popcorn
  
• Install a coffee maker and allow visitors to help themselves
  
• Play a movie on a computer or portable DVD player
  

All the above ideas grab attention and invite convention visitors into your booth. Once people enter your booth, do not be afraid to use existing marketing strategies. This can range from asking for a business card to handing out catalogs.