Staying Sober Equals Creative Marketing Strategies

The German Ministry of Transport introduced unique marketing strategies to help raise awareness of the dangers of driving while intoxicated. Their latest technique includes a Volkswagen Beetle designed to represent a human face with drunk revolving eyes.

The Ministry's marketing strategies towards drunk driving signifies a unique approach. Instead of following tradition and showing young people in car accidents, the German government took a lighter approach.



What has this got to do with trade shows? Ummm...still trying to figure that one out.