Thursday, January 22, 2009

What Can We Learn From "Bring Your Kids To Work Day" Marketing Strategies?

Everybody in the company came to work to find their computer monitors decorated with crayon scribbles. This act was part of the marketing strategies developed for Bring Your Kids To Work Day. The childlike art was drawn onto acetate sheets and affixed to everyone's computer monitor.

Bring Your Kids To Work Day

What can this tactic teach us for trade show marketing strategies?

To get attention, you need fewer competitors vying for it. Therefore, use creative clutter free media to capture people's attention.

Source: Direct Daily

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