How to steal a show at a show!

Creating an irresistible offer is among the most powerful marketing strategies you can use at a convention. An irresistible offer is an identity building offer central to a product, service, or company where a believable return on investment is communicated so clearly and efficiently that it is immediately apparent you have to be a fool to pass it up.

For example, lets say you are marketing a brush that can fix damaged hair, change hair color, make your hair shiny and so forth. For sake of this example, lets refer to the hair brush as the SuperBrush.

You then decide to make an irresistible offer as part of your marketing strategies. Here is what a good example of the offer would be:

"Change your hair color and fix your damaged hair with a single stroke, or 10 times your money back."

The main reason to include an irresistible offer alongside your marketing strategies is because of what it attracts. Such offers tend to attract old clients, new clients, friends of clients, and of course the media.