Sex before a trade show

The idea that sex before a big event can impair performance as been the ideology behind sport coaches for generations. Can this ideology apply to exhibiting at trade shows?

Ian Shrier, a sports clinician at McGill University states “Sex the night before does not affect strength, endurance or the capacity to utilize oxygen.”

So it seems sex before exhibiting at a trade show is fine, sex during a trade show may be a bit different.

Getting Personal With Your Tradeshow Visitors

Recently, I have been reading a book called The Great Formula. One of the marketing strategies the author speaks about is getting personal with clients. I could not agree more, however during a convention it can be quite hard. Trade show visitors often stop by your booth quickly, pick up some information, then move on to the next one; creating a road block which discourages a connection.

I was trying my best to figure out if there is a way a trade show exhibitor can make a bonding connection with the people that pass by their booth. One night, while I was watching a reality show here Paris Hilton tries to find a new best friend (yeah, I know, I have no idea why I was watching that either!) it hit me!

The best possible way to create a lasting bonding connection between yourself and your visitors is by offering them a drink! During one of my many incentive show visits, I came across a booth with a bar. My college and I sat down, had a drink, and chatted up with the exhibitor. Although I knew I had to hit up the other booths, I sat at that booth for at least half an hour. During that time, the exhibitor collected my business card, and added me to their mailing list.

What a great show that was!

How to steal a show at a show!

Creating an irresistible offer is among the most powerful marketing strategies you can use at a convention. An irresistible offer is an identity building offer central to a product, service, or company where a believable return on investment is communicated so clearly and efficiently that it is immediately apparent you have to be a fool to pass it up.

For example, lets say you are marketing a brush that can fix damaged hair, change hair color, make your hair shiny and so forth. For sake of this example, lets refer to the hair brush as the SuperBrush.

You then decide to make an irresistible offer as part of your marketing strategies. Here is what a good example of the offer would be:

"Change your hair color and fix your damaged hair with a single stroke, or 10 times your money back."

The main reason to include an irresistible offer alongside your marketing strategies is because of what it attracts. Such offers tend to attract old clients, new clients, friends of clients, and of course the media.

The Six Simple Principles of Viral Marketing

Just found this article on the web which talks about principles of viral marketing.

Thought it can be very useful!

The Six Simple Principles of Viral Marketing

Cool Marketing Strategies

Alright, I am sure these type of marketing strategies are too expensive to be used for a trade show, but it sure is cool!

In a bus stop, instead of an usual printed ad, they made a real aquarium full of real fishes. It showed that, with AqurioMania, you will bring life anywhere. Even to a bus shelter.

See the bus shelter here


Source: Direct Daily

Using Humor as a selling technique

Times are getting tougher making sales more critical then ever before. A sense of humor is as precious a selling technique as any other. In a scene from Saving Private Ryan Tom Hanks was sitting in a half-demolished chapel sharing his thoughts with his sergeant, Frank. He was so under so much pressure that simply reaching for a glass of water made his hand shake uncontrollably. Tom Hanks then cracked a joke, which seemed to ease the Sergeant. That moment had a positive effect on the Sergeant. All that seriousness was peppered with a little sense of humor.

Source: 151 Quick Ideas to Motivate Your Sales Force

Business Card Marketing Strategies

One of the least expensive, but most effective marketing strategies you can apply, is ensuring your business card are unique. Here are some examples of truly unique business cards:



Enlarged Image

How a shopping list can help your marketing strategies

It seems as though not many people use shopping lists anymore. There used to be a time when I would walk around grocery stores and see people holding their list in their hand as they search for items to complete it. To me, a shopping list fell under my own personal marketing strategies for various reasons. First, it reminds me of the items I need to purchase. Second, it saves money, since it prevents me from going off and purchasing items that are not needed.


Applying that concept alongside your marketing strategies will help ensure a strict focus and save money when setting up for a trade show. However, it's not as easy to make a trade show list as is a grocery list. That is the reason why we at The Tradeshow Mentor made it for you. To download our FREE Tradeshow Checklist click here.

Cost Effective Trade Show Marketing Strategies

With today's economic downturn, no company can afford to have marketing strategies that just waste money. Exhibiting at trade shows is no different, the money you spend must yield a return to ensure success. These issues are addressed in our e-book called The Top 5 Ways To Be Remembered After A Trade Show. Here are some of the features and benefits the e-book teaches:

• Finance Your Freebies- learn new marketing strategies that show you how to order promotional giveaways for free....LEGALLY!!
  
  
• Increase your buzz factor - learn how to get convention visitors talking about your booth.
  
  
• Guest Speakers - Learn new marketing strategies to attract them to your booth along with their loyal fans!
  

For more information on The Top 5 Ways To Be Remembered After A Tradeshow Click Here

Marketing Strategies: Dressing For Success

Hawaiian shirts, suits, and underwear are all examples of clothes I have seen exhibitors wear during conventions. Is there really a rule of thumb addressing what should be worn and what should not? Today's blog entry will help solve that dilemma.

• Should exhibitors wear uniforms?
  
  Yes, YES, YES!!!!! Wearing uniforms during a convention is one of the most effective marketing strategies a company can use. It automatically commands attention, and allows your company to stand out from the crowd. It also helps create the illusion that your company is much bigger and more successful than other companies. Ordering shirts with your logo embroidered is your best bet. Suits do work, however shirts (button down or golf shirts) are more casual, making your exhibitors more approachable.
  
  
• Our company is in the apparel business, can we wear our own products as uniforms?
  
  It depends! If your company makes bikinis or underwear, it is not a good idea to wear such items when exhibiting. If you do want to showcase such clothes as part of your marketing strategies hire a model, or ask a friend with no shame to model for your booth. If you do not dress in a professional manner while exhibiting at a trade show, it then becomes much more difficult to market your company.
  
  
  
  

Quick Selling Techniques: Motivate Your Sales Force Part 2

Here are some selling techniques that can be used after a trade show.

• Analyze Sales Mistakes as Lessons Learned
  
  Mistakes can be seen as proactive opportunities that can be corrected during the course of any sales process. Face-based analysis is the cornerstone of sales management, and will lead your team to an appreciation that you are being objective when mistakes are made.
  
  
• Provide Constructive Feedback about Negative Behavior
  
  When negative behavior is observed, it needs to be addressed immediately in a private discussion. Your credibility with selling techniques can be made or broken in such a scenario. If the negative actions are not addressed right away, then your credibility will be put into question.
  
  
• Survey Customers And Provide Feedback To Your Sales Team
  
  A formal survey at a trade show can provide constructive feedback on what you are doing well, what you can improve, and how to protect yourself from competition.
  Remember, customers are key to improving your selling techniques.
  

Quick Selling Techniques: Motivate Your Sales Force

Motivating your sales force includes some of the easiest, quickest, and least expensive selling techniques around. If your sales force is motivated properly, then increasing and sustaining revenue growth can become a reality. This week we will look at quick and inexpensive ways to motivate your sales force.

Here are some ideas you can use before a trade show.

• Conduct a DiSC profile on each sales person
  
  The DiSC profile can be used as a selling technique by identifying common behaviors and prefernces in communication styles. The profile identifies Dominance, Influences, Steadiness, and Conscientiousness.
  
  
• Invite an industry pro to give advice and coaching
  
  Industry pros hold a tremendous amount of information and opportunity to learn and grow. Leverage opportunities for the pros to share their wisdom with your staff.
  
  
• Develop a method to transfer sales knowledge
  
  In today's competitive environment, its a must to capture and develop a method for transferring sales knowledge to ensure effective selling techniques. Communication is key, allow other sales people within your firm to make presentations and coach others.
  

Inexpensive + Effective Marketing Strategies

Sometimes, trade show exhibits do not get nearly as much traffic as hoped. During the convention, it may seem more people are passing by than actually stopping by.

If this has happened to you, here is a trick you can include in your marketing strategies.

Approach a person near your booth and say:

"Excuse me, I was wondering if I can interest you in a barter."

The visitor normally responds by showing a high level of interest and intrigue

"I was wondering if you would like to trade this Free Gift for a business card."

Please note, free gift is a reference to what ever item it is you order as a give away. This is an ideal moment to hand them your giveaway. From my own experience at least 90% of the people laugh or smiled once the line was delivered.

From there go on to say

"I am (first name) (last name) would you mind if I formally invite you to my booth?"

At this point, if they say no, you still have their business card. Although this routine might seem cheesy, I cannot begin to tell how many connections I established as a result.

Creative Promo Pencils As Marketing Strategies

Relating your promotional handouts back to your business should fall within your marketing strategies. In this example, pencils advertising drumming lessons are shaped like the tip of a drumstick.





Source: Everybody Loves Free Stuff

Can Twitter Work As A Selling Technique?

By now, Twitter as been recognized by the most trusted names in the country. This list includes CNN, Time Magazine, Businessweek and the BBC. Google has also jumped on the bandwagon, opening its own Twitter account as part as its marketing strategies.

How can this help your trade show booth?

Twitter can be used as a powerful selling technique. To help gain attention, bring a laptop to your booth and allow people to twitter from it. To advertise, make a jpeg file in a paint program saying "Twitter Here". Then, run a slide show in full screen with the twitter jpeg. This selling technique attracts people to your booth that would of passed by otherwise.

Selling Techniques For The Recession

By now not many people can debate no recession is currently present. Since the new year, newscasts have been delivering the latest on bailouts, government packages, and layoffs.

The Tradeshow Mentor has created an affiliate system to help with your selling techniques during the economic downturn. Becoming a team member permits you to receive training, and marketing material all for free. Further more, each sale made earns your company fifty percent commission. In short, this no cost system, with fifty percent commission allows you to become a team member with no risk involved. However, there is one catch! At present times, we are only allowing fifty prospects to sign up. Don't Delay!

To learn more about our affiliate system click here.

To sign up with our affiliate system click here.

Also, don't forget to take the shortest survey in the world by clicking here

Basic But Effective Marketing Strategies

Very few things work as well as creative business cards. Many entrepreneurs make an effort to push the envelope to ensure their business cards are the talk of the town. Such marketing strategies are not seen often at trade shows, however they create a tremendous amount of buzz once they are found.

Here are some examples of creative business cards:




Source: Everybody loves free stuff

Also, don't forget to take the shortest survey in the world by clicking here

Business cards most important tradeshow marketing strategies

Most exhibitors hand out typical 3.5" x 2" business cards with their contact information. However, what must do not realize is the fact that business cards must be included within you marketing strategies.

Business cards are extensions of your business. If you simply hand out the typical 3.5" x 2" business card, you are reinforcing the idea that you are not that much different from your competition. After all, how can you look unique if your business card is similar to all the rest?

A Croatian photographer realized the potential in including business cards within his marketing strategies. Thus, he transformed his slides into business cards. Each slide he handed out was different from the last. His unique idea created a tremendous amount of buzz.



Source: Direct Daily

Also, don't forget to take the shortest survey in the world by clicking here

Will you use nudity as part of your marketing strategies?

A Swedish game show airing on TV6 did. The game show challenges people to do humiliating and painful tasks for money. In order to stay within the premise of the show, the Le Bureau agency in Stockholm included nude delivery men in their marketing strategies. The delivery men were sent out to media agencies to promote the show.


Full Size Photo

Source: Direct Daily

Also don't forget to take the shortest poll in the world by clicking here

Take the world's shortest survey!

We at the trade show mentor want to know what you dislike most about exhibiting at a convention.

To make the poll quick and easy, we made it the world's shortest survey....only 1 question!

Take the poll below:

What do you dislike most about exhibiting at a trade show?