Improving Your Tradeshow Display

Conventions can act as significant eye openers for exhibitors. There is a chance of falling short in terms of traffic and sales at a convention, even if the best tradeshow display is picked.

Powerful Exhibit Marketing aims to lower those chances, and provide useful tips for exhibitors. With positive reviews from many sectors, the book is a wise investment with big returns.

For More Information, see the link below
Powerful Exhibit Marketing

Trade Show Display Upgrades That Grab Attention

When it comes to trade shows, half the battle is drawing a crowd to your booth. Here are a few upgrades you can make to your trade show display that will help to draw attention to your trade show display.

Multimedia

We are all drawn to bright and shiny things. Monitors, music, funky giveaways, bright vibrant colors - any and all of these things can draw attention to your display. Adding monitors that display video relevant to your product, music that is pleasing to the ear, and giving away new innovative promotional products are great ways to attract people to your booth.

Interactive Displays

This will depend on what exactly your company sells. If you're promoting a new digital camera, than there's no excuse for not having a working model out there for people to try out. Giving potential customers the chance to try out your product is a great way to make them want to buy your product.

Free Giveaways

Everybody loves something for free. Whether it's a t-shirt, a hat, or just a couple of free pens, giving away something to anybody that visits your trade show display is a great way to draw a crowd. On top of that, announcing a big giveaway to anybody that visits between certain hours can help to drive traffic to your booth.

Graphics

Graphics don't have to be limited to hanging signs or banner stands, impressive graphics on literature is an eye catcher. Spending a little extra money on better graphics for a pamphlet can pay back big dividends later on.

Pick the Upgrades That are Best for You

Picking upgrades really depends on what you're offering. A company offering cutting edge medical technology can really benefit from LCD monitors that show the product action, whereas a company offering a new bookkeeping software package probably won't need to invest in multimedia upgrades. Think ahead and decide which upgrades will give you the most bang for your buck and check with the trade show you'll be attending to see if they have any restrictions on what you can and cannot display.

Andy Keeler is the president of MODDisplays, a leading provider of trade show displays and trade show accessories. They can be found online at: http://www.moddisplays.com

Easy To Install Literatute Rack

Personally, I never liked setting up booths.  It takes too much time, too much effort and is considered a non-value activity.

However, Skyline Tradetec is changing that.  They just introduced a light weight literature rack that is also easy to set-up.  The rack also gives a stylish look to your booth.  Chicago Trade Show Displays

S.W.O.T. Your Way To More Traffic

Sometimes the best way to do something can only be found by trial and error.  Unfortunately, using such a method can be timely and expensive.

Here is a shortcut to find out what kind of trade show display will work best for you:

Next time at a convention, walk around and take in information about other trade show booths seen at the show.


Organize your information in the following way:

Strengths: Controlled characteristics that lead to an advantage.  For example, a booth being very visible because of its sheer size.

Weaknesses: Controlled characteristics that lead to a disadvantage.  For example, are the trade show booth colors dull?

Opportunities: Uncontrollable characteristics that lead to an advantage.  For example, a booth placed near an entrance.

Threats: Uncontrollable characteristics that lead to a disadvantage.  For example, a trade show booth's visibility being blocked by another display booth

Include A Chair At Your Tradeshow Booth

Conventions are not made for people who need a short walking break!

Trade shows often have plenty of space to walk, but not enough space to sit and catch breathers. Normally, convention centers do have benches on premises, however they are almost all located just outside the exhibit area, forcing people to leave the show in order to sit down.

This causes an inconvenience for those who wish to continue with the show but simply want a small walking break. It forces such people to walk over to the entry, pass security (again), and then walk all the way back to the point they had left previously.

Scenarios such as the above, provide a significant opportunity to boost traffic at your booth. Including a comfortable chair as part of your tradeshow display will allow your booth to become a hotspot!

Location, Location, Location

The best possible places to have your booth at a trade show are:

• Near an entrance or exit
• Close to washrooms
• Next to a HUGE tradeshow booth
• Close to an eating area
  

All the above are top traffic sources at a tradeshow!

What if you do not wind up with one of the above locations?

One idea involves placing signs directing people to your booth around the above locations! Or better yet, have somebody hand out coupons at the above locations that can be redeemed at your booth!