The Trade Show Display Checklist

The Trade Show Display Checklist is here!

Maximize your booth by learning how to rate it, and improve it.

Best of all its FREE!

Download Your Copy Here

Easy To Install Literatute Rack

Personally, I never liked setting up booths.  It takes too much time, too much effort and is considered a non-value activity.

However, Skyline Tradetec is changing that.  They just introduced a light weight literature rack that is also easy to set-up.  The rack also gives a stylish look to your booth.  Chicago Trade Show Displays

S.W.O.T. Your Way To More Traffic

Sometimes the best way to do something can only be found by trial and error.  Unfortunately, using such a method can be timely and expensive.

Here is a shortcut to find out what kind of trade show display will work best for you:

Next time at a convention, walk around and take in information about other trade show booths seen at the show.


Organize your information in the following way:

Strengths: Controlled characteristics that lead to an advantage.  For example, a booth being very visible because of its sheer size.

Weaknesses: Controlled characteristics that lead to a disadvantage.  For example, are the trade show booth colors dull?

Opportunities: Uncontrollable characteristics that lead to an advantage.  For example, a booth placed near an entrance.

Threats: Uncontrollable characteristics that lead to a disadvantage.  For example, a trade show booth's visibility being blocked by another display booth

Free Long Distance Contest

Contests are not only a great way to attract traffic to your booth, but is also a great way to establish a source of "power prospects" for the rest of the year!

The trick to running an effective contest is to have a grand prize that almost everybody wants! No matter what year, or your location people are always going to want to 1) Save money 2) Make more money 3) Get a luxury item. If your grand prize falls under any of the 3 categories, then you are on the way to having an effective contest.

The next key is gathering everyone's information quickly! Nobody really likes filling out a ballot, it takes time! One of the best ways for people to enter the ballot is by having a place for people to drop off their business card. This method is fast, easy, and inexpensive to maintain! Believe it or not, having a business card drop off will help boost tradeshow traffic because of the quickness and ease, as opposed to a ballot entry!

Lastly, for a great tradeshow idea, or contest idea...give away free long distance for a year as a grand prize! The magic jack is a USB device that allows you to plug in a telephone to your computer and make calls via the internet. On another note, your grand prize winner will also be thrilled once he or she realizes the free long distance also comes with free voice mail, free call waiting, and free caller ID!

If you really want this product as a grand prize go to: www.magicjack.com

Your cost for the entire contest is $25.00 ($20.00 for one year service of free long distance + one ballot box)

Promote Expertise At Tradeshow Booth

Customers and prospects respond better to education and information than hard selling. As part of your ongoing communication with your customers, offer them educational reports, invite them to seminars, and give them ideas on how to improve their business. By positioning yourself as an expert, you are demonstrating that you understand their needs. Next convention your exhibiting at, turn your trade show booth into an information source to boost traffic!

Michael Hepworth is the renowned author of The StreetSmart Marketer. A serial entrepreneur, businesses coach, and mentor, Hepworth has successfully started and sold three businesses, in which he developed a client base of Fortune 500 companies across North America. He is now working in his fourth business, Results Exchange Inc., which helps entrepreneurs learn and apply revenue growth strategies. He can be reached at Michael.Hepworth@TheResultsExchange.com.