The Six Simple Principles of Viral Marketing

Just found this article on the web which talks about principles of viral marketing.

Thought it can be very useful!

The Six Simple Principles of Viral Marketing

Cool Marketing Strategies

Alright, I am sure these type of marketing strategies are too expensive to be used for a trade show, but it sure is cool!

In a bus stop, instead of an usual printed ad, they made a real aquarium full of real fishes. It showed that, with AqurioMania, you will bring life anywhere. Even to a bus shelter.

See the bus shelter here


Source: Direct Daily

Using Humor as a selling technique

Times are getting tougher making sales more critical then ever before. A sense of humor is as precious a selling technique as any other. In a scene from Saving Private Ryan Tom Hanks was sitting in a half-demolished chapel sharing his thoughts with his sergeant, Frank. He was so under so much pressure that simply reaching for a glass of water made his hand shake uncontrollably. Tom Hanks then cracked a joke, which seemed to ease the Sergeant. That moment had a positive effect on the Sergeant. All that seriousness was peppered with a little sense of humor.

Source: 151 Quick Ideas to Motivate Your Sales Force