Thursday, October 16, 2008
Trade Show Selection Tips Part 1/3
1. Work with a trade show planning team or key personnel to decide who your target market is and what your objectives are.
2. Identify the trade shows that appeal to your market and offer the greatest exposure for your message. Research the target market and your competitors to determine which trade shows they frequently attend.
3. Time your trade show exhibit appearance to meet prospects at the beginning of their buying cycle-not after purchasing decisions have been made.
Subscribe to:
Post Comments (Atom)
Posts
1 comment:
There is always valuable information on the shows websites. Often times they have pre-show mailers available to announce your booth number to your prospects.
Finding the virtual map's and scoping out where your competition is as well is very helpful in planning accordingly.
Post a Comment