Here are some ideas you can use before a trade show.
- Conduct a DiSC profile on each sales person
The DiSC profile can be used as a selling technique by identifying common behaviors and prefernces in communication styles. The profile identifies Dominance, Influences, Steadiness, and Conscientiousness.
- Invite an industry pro to give advice and coaching
Industry pros hold a tremendous amount of information and opportunity to learn and grow. Leverage opportunities for the pros to share their wisdom with your staff.
- Develop a method to transfer sales knowledge
In today's competitive environment, its a must to capture and develop a method for transferring sales knowledge to ensure effective selling techniques. Communication is key, allow other sales people within your firm to make presentations and coach others.
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